Aaron

I create step-by-step systems for success to help as many people as possible achieve their dreams. Are you ready to live a VOCAL life?

Al Ries: A Marketing Visionary

Al Ries left an indelible mark on the marketing industry by pioneering the transformative positioning theory and principles like focus that challenged conventional thinking. His counterintuitive insights into the importance of shaping consumer perceptions, concentrating brands and creating new categories provided innovative strategic frameworks.

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